Four years later, Pokemon Go would have exceeded $ 3.6 billion in revenue
Since Pokémon Go was launched in July 2016, the popular augmented reality mobile application exceeded $ 3.6 billion in spending on global players, according to a report by the Sensor Tower Market Intelligence Society despite its four years He maintained his leading position of the geolocated games with competitors like Dragon Quest Walk from Square Enix, Jurassic World Alive de Ludia, and _Check the monsters of Tencent.
Pokémon Go continued its huge success of years after the initial hype around its release in 2016, which reported $ 832.5 million in the first six months. The United States accounts for 35.4% of players’ expenses, or $ 1.3 billion, closely followed by Japan and Germany. The United States has also dominated the facilities with 576.7 million unique downloads, but Brazil and Mexico ranked on this chart.
The mobile application generated a record of $ 905 million in 2019. However, the constant growth in players’ expenditure in the first half since 2017 shows that this figure will probably be exceeded in 2020.
Pokémon GO generated $ 445.3 million in the first half of 2020, despite the impact of the global pandemic of COVID-19. This can be attributed to the American game developer who implemented features that allowed users to play while staying at home. In addition, the transition from many outgoing countries could mean a sharp increase in players’ activity.